Etikettarkiv: strategy

Influencer Marketing as Strategy

Influencer Marketing can play an important role to build trust in a brand. Who’s an influencer will differ – they can basically be anybody today, but what defines an influencer is the same: It’s the scale of reach he or she brings. Social media has brought a vehicle for influencers, enabling experts and celebrities alike to extend their fanbase way beyond what used to be possible. This is what to look for when defining your influencer strategy. Fortsätt läsa Influencer Marketing as Strategy

A Model for Successful Content Marketing

According to the Content Marketing Institute’s annual study, only 44% of B2B marketers in the US say their organization understands what an effective or successful content marketing program looks like. Yet, 76% state that they will produce more content in 2016 than in 2015. So why produce all this content if they don’t know how to use it in an effective way? Fortsätt läsa A Model for Successful Content Marketing