Is it really necessary for a company to be on all social media platforms? Probably not. Spreading internal resources too thinly across multiple channels, there is obviously a risk that none of the channels develop into a truly effective sales and marketing tool. And as social platforms are not the only channels to pursue, the trick is not to be everywhere but to make a smart selection. Fortsätt läsa No Need to be Everywhere. Rather be Good.
5 LinkedIn posts, 15 tweets, 5 Facebook posts to produce every day, and a small crisis on the horizon may almost seem refreshing! Community management with the same old questions asked and discussed, an endless list of ideas for new content, but only a few that really has the potential to rock…
The question is: How do you keep a social media manager inspired over time? Fortsätt läsa How to keep a social media manager inspired
How can you know that your marketing efforts reach customers at the right time, i.e. when they are ready to listen to your arguments? I’d suggest to explore the potential of the company’s owned channels. Making these the center of the marketing communications mix may hold the key. Fortsätt läsa 5 Reasons to Prioritize Owned Communication Channels