Why are we in social media? This is an important question to ask. Particularly for B2B companies. Because someone told you to? Because it’s fun? Because you opened the channels five years ago and now you’re stuck with them? Or because you have a great relation to your customers in social and thus the channels are actively contributing to your brand value? Fortsätt läsa Why are you in social media, anyway?
Is it really necessary for a company to be on all social media platforms? Probably not. Spreading internal resources too thinly across multiple channels, there is obviously a risk that none of the channels develop into a truly effective sales and marketing tool. And as social platforms are not the only channels to pursue, the trick is not to be everywhere but to make a smart selection. Fortsätt läsa No Need to be Everywhere. Rather be Good.
What did you learn from your last campaign? That it was a success? Congratulations! In my experience, that is often the “learning” from campaigns: ”We achieved our goals.” But what if we’d focus on the learning instead? Next time, try this formula: Set your targets. Collect relevant measurements. Spend a fair amount of time on the analysis – and learn something new. Fortsätt läsa Measure success or actually learn something new?