Why are we in social media? This is an important question to ask. Particularly for B2B companies. Because someone told you to? Because it’s fun? Because you opened the channels five years ago and now you’re stuck with them? Or because you have a great relation to your customers in social and thus the channels are actively contributing to your brand value? Fortsätt läsa Why are you in social media, anyway?
Influencer Marketing can play an important role to build trust in a brand. Who’s an influencer will differ – they can basically be anybody today, but what defines an influencer is the same: It’s the scale of reach he or she brings. Social media has brought a vehicle for influencers, enabling experts and celebrities alike to extend their fanbase way beyond what used to be possible. This is what to look for when defining your influencer strategy. Fortsätt läsa Influencer Marketing as Strategy
About to give a speech or make a presentation? Looking at an audience today, I dare say that there will be at least 5-10% of your audience who are online while you’re speaking, ready to immediately share what you’re saying in social media. In this lies an opportunity. Fortsätt läsa Speaking to be shared
Is it really necessary for a company to be on all social media platforms? Probably not. Spreading internal resources too thinly across multiple channels, there is obviously a risk that none of the channels develop into a truly effective sales and marketing tool. And as social platforms are not the only channels to pursue, the trick is not to be everywhere but to make a smart selection. Fortsätt läsa No Need to be Everywhere. Rather be Good.
5 LinkedIn posts, 15 tweets, 5 Facebook posts to produce every day, and a small crisis on the horizon may almost seem refreshing! Community management with the same old questions asked and discussed, an endless list of ideas for new content, but only a few that really has the potential to rock…
The question is: How do you keep a social media manager inspired over time? Fortsätt läsa How to keep a social media manager inspired
Summer vacation is over (at least in Europe) and it’s a good time to rally the marketing troops and kick off some new ways of working. In terms of social media, I’d say it’s time to get organized. Fortsätt läsa Social media is mature. Time to get organized!
Let’s face it – very few of our thoughts are really our own, unique, thoughts. The essence of human interaction is to share knowledge and develop each other’s ideas, so whatever I write in this blog someone else probably can claim as their original words. (They’re probably right because this blog is inspired by quite a few conversations I’ve had recently.) So should we stop writing? No, certainly not!
Just make sure that the content you present is something you truly believe in. Fortsätt läsa It’s not my original idea, but I’ve added my view. And that’s ok.
What did you learn from your last campaign? That it was a success? Congratulations! In my experience, that is often the “learning” from campaigns: ”We achieved our goals.” But what if we’d focus on the learning instead? Next time, try this formula: Set your targets. Collect relevant measurements. Spend a fair amount of time on the analysis – and learn something new. Fortsätt läsa Measure success or actually learn something new?
How can you know that your marketing efforts reach customers at the right time, i.e. when they are ready to listen to your arguments? I’d suggest to explore the potential of the company’s owned channels. Making these the center of the marketing communications mix may hold the key. Fortsätt läsa 5 Reasons to Prioritize Owned Communication Channels