Kategoriarkiv: influencer marketing

Influencer Marketing as Strategy

Influencer Marketing can play an important role to build trust in a brand. Who’s an influencer will differ – they can basically be anybody today, but what defines an influencer is the same: It’s the scale of reach he or she brings. Social media has brought a vehicle for influencers, enabling experts and celebrities alike to extend their fanbase way beyond what used to be possible. This is what to look for when defining your influencer strategy. Fortsätt läsa Influencer Marketing as Strategy