Summer vacation is over (at least in Europe) and it’s a good time to rally the marketing troops and kick off some new ways of working. In terms of social media, I’d say it’s time to get organized. Fortsätt läsa Social media is mature. Time to get organized!
Let’s face it – very few of our thoughts are really our own, unique, thoughts. The essence of human interaction is to share knowledge and develop each other’s ideas, so whatever I write in this blog someone else probably can claim as their original words. (They’re probably right because this blog is inspired by quite a few conversations I’ve had recently.) So should we stop writing? No, certainly not!
Just make sure that the content you present is something you truly believe in. Fortsätt läsa It’s not my original idea, but I’ve added my view. And that’s ok.
What did you learn from your last campaign? That it was a success? Congratulations! In my experience, that is often the “learning” from campaigns: ”We achieved our goals.” But what if we’d focus on the learning instead? Next time, try this formula: Set your targets. Collect relevant measurements. Spend a fair amount of time on the analysis – and learn something new. Fortsätt läsa Measure success or actually learn something new?
A physical real-life event is a great opportunity to build presence in social and to engage. Serving with new content it can make a rather dormant social channel come alive for a while. But to succeed in making a physical event a lasting online advantage, it’s important to remember that the audience isn’t actually at the event. Fortsätt läsa Making real-life events a lasting online advantage
How can you know that your marketing efforts reach customers at the right time, i.e. when they are ready to listen to your arguments? I’d suggest to explore the potential of the company’s owned channels. Making these the center of the marketing communications mix may hold the key. Fortsätt läsa 5 Reasons to Prioritize Owned Communication Channels
No idea can make an impact unless it’s heard. Content has no value unless someone sees it – it’s as easy as that. Hence, the saying that ‘content is king’ will only be relevant if the king is equipped with a loudspeaker. Or several. Fortsätt läsa The King Needs a Loudspeaker
“Content Marketing” is trending right now. Finally, if you ask me. Catchy, slogan-based marketing certainly attracts attention, but as companies share more of their expertise using a few more words, they help their customers to more informed purchase decisions. This customers like, which is why it’s time for companies to get trendy! Fortsätt läsa The Value of Content Marketing